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What we collect, why we have it, how long we keep it, and what you can make us do about it.
Last updated 15 August 2026
amalia, also trading as amalyashop, based in the United Kingdom. The business is not incorporated, so there is no company number to give you. We are the data controller for the personal data described here, which means we decide why it is held and what happens to it. For anything about your data, use the contact form; it reaches the two people who run the shop.
Only the suppliers who need it to get your order to you, and only the part of it they need.
We do not sell personal data, we do not share it for anyone else’s marketing, and there is no advertising network on this site. Where a supplier processes data outside the UK, the transfer relies on UK adequacy regulations or the international data transfer addendum to the standard contractual clauses.
Under the UK GDPR you can ask us to give you a copy of your data, correct it, delete it, restrict what we do with it, or hand it to another provider in a portable format. You can object to processing we justify on legitimate interests, and you can withdraw consent to marketing at any time. There is no charge, and we answer within one month.
Some of it we cannot delete on request. An order record has to survive for tax reasons even if you ask us to forget you, so in that case we restrict it to the accounting record and remove the rest.
Ask through the contact form. If you are not satisfied with how we handle it, you can complain to the Information Commissioner’s Office at ico.org.uk, though we would rather you gave us the chance to fix it first.
The site sets three cookies, all of them needed to run a basket, and none for advertising. They are listed in full on the cookies page.
The shop is not aimed at children and we do not knowingly collect data from anyone under 16. If a child has given us something, tell us and we will remove it.
When it changes materially we update the date at the top of this page and, if it affects how we use data you have already given us, we email anyone on the list.